Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences
نویسندگان
چکیده
Vol. XLVI (August 2009), 543–556 543 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Gal Zauberman is Associate Professor of Marketing (e-mail: [email protected]), and B. Kyu Kim is a doctoral student (e-mail: [email protected]), the Wharton School, University of Pennsylvania. Selin A. Malkoc is Assistant Professor of Marketing, Olin Business School, Washington University in St. Louis (e-mail: [email protected]). James R. Bettman is Burlington Industries Professor of Business Administration, Fuqua School of Business, Duke University (e-mail: [email protected]). The authors thank Kristin Diehl, Jonathan Levav, John Lynch, Drazen Prelec, and Daniel Read for helpful comments. They also thank Raghu Iyengar and Christophe Van den Bulte for valuable help with the analysis of Experiment 2. Dilip Soman served as guest editor for this article, and Ravi Dhar served as associate editor. GAL ZAUBERMAN, B. KYU KIM, SELIN A. MALKOC, and JAMES R. BETTMAN*
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